People

Satish Visavadia

Satish is a successful businessman and educator with over 20 years of experience in media, teaching, training and leading business globally. He is an Fellow of the Chartered Management Institute, member of Institute for Learning and an Associate Fellow with the Australian Management Institute. Satish qualified as an engineer and later achieved a master's degree in education from the University of Warwick, also a Post Graduate Certificate in Education from the University of Northampton. 

 

He is currently a Director at the Ice Academy leading and teaching on numerous academic programmes and also a Director of Ice Media Corporation, a leading media production facility house with local and global networks. www.icemediauk.com

Presentation: The future of production and broadcast media

We are entering the 'media economy' which permeates our daily lives in many ways. The traditional boundaries of media industries have become meaningless. Today, almost every business, community and social activity is a form of media. An increasing proportion of our social interactions and communications happen across media channels and networks. Every organisation, however big or small, is a media entity, engaged in creating and disseminating messages amongst its stakeholders and associates. The challenge will be to understand and apply approaches in a competitive global context as content proliferates, audience behaviour changes, advertising revenues are eroded, new technology becomes mainstream and competitors emerge. Whilst the media economy grows and develops globally, the next decade will provide all of us with a formidable challenge. The key questions will be to ask ourselves : what markets wiil we have, how can we integrate skills and talent, and how can we monetize the opportunities so that our institutions and economy benefits? This presentation will discuss these issues and reflect upon access, how amateur content creation is leveraged, the role of social networks, scale of production costs and potential of new media. It will also review the growing influence of the Indian film production base.